Daisy Cakes- A Shark Tank Investment


Daisy Cakes

These cakes, all the way down to the packaging are made right in here in the U.S. They use an old family recipe, and have sold thousands of cakes in every state including Hawaii and Alaska. Kim Nelson, the owner, started her business with her cousin. She had her cousin, who is an engineer design and create her logo for the company.

The ingredients and labels all come from domestic sources. Nelson, stated her cake tins aren’t made in china, neither are her dollies or cellophanes. She started her business in 2009.


They are made from scratch, with no preservatives or artificial flavors in their cakes, and is a 4 layer cake.

The Shark Who Invested In Them

Barbara Cororan

During the show, when they passed out the cake samples, all of the other sharks ate 50% of their cake before the presentation was done. They passed out a chocolate coconut, red velvet and carrot cake. Barbara Cororan, joked how after all the other sharks dropped out, they still leaned in and took another bite of their cakes.

Real-estate Barbara Cororan, struck a deal with the Daisy Cakes company for $50,000 in exchange for $1 for each cake sold and 25% equity in the company. Kim, explained her secret to getting people at first to taste her cakes, was to go to every bake sale and contest. With a Shark investor behind them now, they were set to surely get their cakes in homes across the world.

Chocolate Peanut Butter Cake

On their website, they have an option to signup for a “cake of the month” offer. You can choose an option of 3, 6, or 12 months. Every month you will be sent their cake of the month as advertised. They have a different kind of cake every month of the year, that is delivered right to your door.

Strawberry Dazzle Peaches & Cream cake

They even have gluten free cakes like, Carrot Cake and Chocolate.

Gluten Free Carrot CakeGluten Free Chocolate Cake

There are a variety of cakes you can choose from that will get your mouth watering, like:

  • Banana Bee
  • Key Lime Pound Cake
  • Carolina Kiss
  • GingerBread Cake
  • Apple Caramel Cake

There is an item that they have called Biscuits-A-Plenty, that is made with white Lilly flour and buttermilk. They have a signature Daisy Starwberry Jam that comes with it. Each tin comes with 18 biscuits and a 9 oz jar of jam. Just warm and serve.


Other Products

There is a product called Daisy’s Minikins, which is a mixed matched set of small cakes in 8 oz Daisy Jars. You usually get a set of 4 upon purchasing

. Dasiy's Minikins

Ever had moonshine mixed into your cakes? Well Daisy Cake does, they call them Moonshine Cakes, made with genuine South Carolina moonshine. The chocolate cake even has an extra shot of Palmetto Whiskey in the chocolate icing. When you order the moonshine cakes. You get 2 cakes in two 8 oz daisy jars.

Moonshine Cakes

Daisy Cakes are a popular brand and reviews show that consumers love their products.They have been seen on shows like:

  • The Taste
  • Abc World News
  • Wendy Williams Show
  • Wheel of Fortune
  • QVC
  • Food Networks
  • Abc’s The Chew
  • CNBC

You can visit their website at www.ilovedaisycakes.com or buy their Daisy Cakes Bakes Recipe Book at Amazon.com to bring their taste to your kitchen.

Feel free to leave a comment or contact me at david@millennialxeconomics.com

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David Chandler

  1. Paul left a comment on February 19, 2018 at 9:48 pm

    Interesting business idea! It is also quite interesting to see that one of the Shark Tank entrepreneurs thought it was a model worth investing in. At first, I was questioning who would ever buy a cake online? Obviously, people do as this business continues to make sales. I suppose with companies like Amazon sell everyday household items and food there is no reason people wouldn’t buy cake online. Thank you for sharing and providing food for thought…pun intended 😉

    • David Chandler left a comment on February 20, 2018 at 2:57 am

      Yea I know right, the world is changing. You can now get shipped cakes to your doorstep. They claim the cakes are worth it though.

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